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May 9, 2008Google may be using its properties–iGoogle, Gmail and Apps–to step up its behavioral ad efforts.
That’s the conclusion from Piper Jaffray Gene Munster who tracks 400 searches on Google and Yahoo each month. Munster defines a behavioral ad as one that pertains to a past query.
His takeaways:
This month there were 58 percent of queries that had […]
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